Better leverage project news data sources to deliver the right message to the right player at the right time to drive and hold product specification.
For manufacturers of specifiable products, getting—and keeping—visibility of target projects can be difficult. New construction and major renovation projects are complicated, with multiple players and long timelines. Project news data sources can be hard to use effectively, especially with limited resources. We have a solution.
Project news data feeds can be complex and difficult to navigate. SpecReach connects to third-party project news providers and maps data to multichannel campaign plans that can be executed with your content.
MMC launches campaigns utilizing multiple channels including voice, Email, video, direct mail and digital—reaching the right people, with the right message, at the right time to hold and drive spec.
With an ability to target and customize message and content by project stage, audience, and purchase driver, SpecReach is a tool that can help you drive, hold, or convert specification depending on your product type and value proposition.
SpecReach is a strategic growth solution designed for manufacturers to drive specification and sales in new construction and major renovation projects. The solution utilizes available project news data, leverages existing sales and channel structures, and enhances effectiveness with marketing automation and multichannel communication including a virtual sales organization.
Increasing Specification for New Products